A&F, Limited Brands feel June sales slide - Business First of Columbus:

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New Albany-based on Thursday reportedx a 32 percent plunge in June sales at its stores open at leasfa year. Total sales at the companty for the month tumbled 26 percentto $230.45 million from $309.07 million in June 2008, the company said on a day durin which many other retailers will inform investoras of their sales performanceas last month. Meanwhile, Columbus-based reported a 12 percent declinw in comparable store receipts for June and a 13 percent declins in net salesto $891.8 millioh from $1.02 billion in June 2008. Amie vice president investor relations, told investors that sales did not meetthe company’zs expectations.
At Abercrombie, Investorf Relations Manager Eric Cerny said in a messagse to investors thatthe merchant, which had been reluctan to lower prices as a way to draw reduced average prices across its chains by 3 percengt in the month. Still, the retailer saw comparablr store sales declines of at least 30 percent at its four primar ystore chains, including the 29-shop Ruehl, which Abercrombiee (NYSE:ANF) will shutter.
Limited Brands holds popular sales atits Victoria’s Secretg and Bath & Body Works chains throughoutr June, but Preston said earlier promotionds may have contributed to thinning the ranks of shoppers at the Comparable store sales at Victoria’ws Secret stores declined 14 while same-store sales at La Senza and Bath Body Works dropped 10 percent each. Prestoj said the company expects alow double-digit percentage decline in same-store sales for