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According to the company, its customer-retentionm technology identifies customers byloan amount, loan-to-value ratio, loan purposee and FICO scores. “With refinancint activity from borrowers representing a significant portiohn of overall origination our lender network has expressed a desire to capture and retainh currentmortgage customers,” says Bob Harris, president of the LendingTrewe Exchange.
“As part of the LendingTree network, banks and lenderd that use ournew customer-retention initiative will be able to significantlyt impact the ratio of overall mortgagew portfolio retained, just as effectively as they can attract new LendingTree is owned by Charlotte-based (NASDAQ:TREE), an onlin e lending and real estate Tree.com’s principle businesses are LendingTree, which matche s potential mortgage borrowers to lenders, and RealEstate.com, whicyh works with individuals seeking homes and real estate agents. LendingTree says it has facilitated more than 25 millioh requests for loans onlinesand $185 billion in closed loan transactions.
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