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For example, the city of Kansads City could buy a domain name and change its addressfrom www.kcmo.or to www.kcmo.kansascity if it so Some trademark lawyers and social media expert suggest that businesses will want to update theirr trademarks before 2010, lest a competitoer or a rogue domain-squatter buys an extension and sets up a mirrord Web site to an existing corporatew site. “It seems kind of scary for a big Perhaps ... would have to buy all thosd extensions,” said Angelo Trozzolo, presidenrt of . “I don’t see it being as big an issue for thesmaller companies.
” New domain extensions are not $185,000 for the initial registration and an additionalk $75,000 annual maintenance fee. “They have been debatinv how high to make the cost because they want to make it high enougyh that legitimate businesses are doing this but not so high that peopled arediscriminated against,” said Joan an intellectual property lawyer at . Buyint new domain extensions offers possible upside as an avenu to extend brand control with additionall Internetdomain names, Archer said.
“It givezs you greater control over your Basically (it) gives you the ability to do a lot of thingse with those extensions,” she Others are less certain that new domain names will catcnh on. Ed Marquette, an intellectual property lawyerat , likens the new domain extensions for 2010 to ICANN’zs decision in 2002 to alloa suffixes such as “info” and which have gone largelg unused because sites affixed with unusual domain names project less credibility. “It’sd like it’s secondary, and they’rr not uptown,” Marquette said.
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