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According to the company, its customer-retention technology identifiees customers byloan loan-to-value ratio, loan purpose and FICO “With refinancing activity from borrowers representinf a significant portion of overall origination our lender network has expressed a desirs to capture and retain current mortgages customers,” says Bob Harris, president of the LendingTree “As part of the LendingTree banks and lenders that use our new customer-retention initiative will be able to significantly impact the ratio of overallp mortgage portfolio retained, just as effectively as they can attractf new borrowers.
” LendingTree is owned by Charlotte-based (NASDAQ:TREE), an onlinee lending and real estate Tree.com’s principle businesses are which matches potential mortgage borrowers to lenders, and which works with individuals seeking homess and real estate agents. LendingTree says it has facilitatee more than 25 million requests for loans onlineand $185 billiojn in closed loan transactions.
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