Universal, CVB unveil discounts - Orlando Business Journal:

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Universal’s runs through the summee and the convention and visitors bureau targetsfall travelers. Universal’s Vacation Stimulus Offer cuts deposits on vacation packages by half and its Vacation Protection Plan provides a free vacation protection plan that offers refunds to those who book package and then later losetheir job. Universal is also offeringb Kids FreeVacation — free admission for childrenm aged 3-9 when they are staying with two adulte for four nights at one of Universal’s on-sited hotels.
The four-night booked through July 21, start at The convention and visitors bureau new fall campaign that emphasizessCentral Florida’s appeal to frugal The campaign, called Free for will replace the current Endless Summer campaign. Both are aime d at potential visitors living withina day’z drive of Orlando. The campaign has a $1.4 million about $350,000 less than the agency spent onlast fall’sa promotion. The bureau will use outdoorr advertising, radio, magazines and mobile devices to get itsmessage out. The campaignm will target couples looking fora getaway, the culinaryh minded, couples without childrej and “girlfriend getaways,” a bureay spokesman said.
The CVB plans to run the campaignb in Septemberand October. Though the bureayu hopes to us television talk shows to get themessage out, it doesn’t plan to use TV commercials.