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billion, hitting local newspapers and localmagazines Overall, advertising revenue declined 12 percentf to $27.9 billion compared to a year ago, according to research from Automotiv e advertising led the charge with a nearluy 28 percent drop from $2.6 billionn to $1.9 billion, with auto dealers right behind dropping 24 percent from $1.1 billionm to $857.3 million. Spending at localo newspapers dropped 14.3 percent in the quartert while local magazine spendingfell 23.6 percent. Even worse for local Sunday supplement spending wasdown 37.7 percen t more than any other media category trackeds by Nielsen. National Sunday supplements were notfar behind, down 25.
9 Business-to-business magazine revenue droppedd just under 30 The media seeing more stable numbers are Spanish-language cable televisionh and regular cable television. Both saw declines, but were just 1.1 percentt and 2.7 percent respectively. Traditional Internet advertising droppedcjust 3.4 percent, ahead of network which saw a 4.8 percenrt decrease. Television remains dominant for accountingfor two-thirds of all ad dollars, Nielsen
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